Why TikTok is Addictive: A Product Design and UX Analysis

Good products respect their users’ time and effort

You can get to TikTok content in potentially just one click.
The exact moment while creating an Instagram account when I thought to myself: “Uh… okay, now what?”

Good products are easy to learn and consistent in their use

TikTok uses natural and familiar gestures, like swiping up for more content in a social media timeline.

Disruptive products look like toys

Despite the many editing capabilities TikTok has, its highest priority action, record, is made the most prominent in order to simplify the interface.




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Chou Yang

Chou Yang

DesignLab Student, Future UX Designer