Ego-centric Design & Faulty Assumptions: A Case Study

The $400 Juicero juicer

Assumption #1: Obesity and Nutritional challenges are caused by lack of fruits and vegetable intake.

Assumption #2: People don’t eat more fruits and vegetables because they don’t have the time.

Assumption #3: People who want to lead a healthier lifestyle will pay for it.




DesignLab Student, Future UX Designer

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Chou Yang

Chou Yang

DesignLab Student, Future UX Designer

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