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I try not to open TikTok very often because every time I do, I run into the “Digital Wellbeing” person. After about an hour and a half, they pop up in my feed and encourage me to stop scrolling and go outside, read a book, or contribute to society — anything that makes me put my phone down and stop being a blob. Like how a person with sugar cravings limits the amount of sweets they bring home from the grocery store, I have to actively and consciously avoid TikTok.

I don’t, however, have the same problem with my other social media apps like Twitter, Instagram, and Snapchat. What is it about TikTok that’s so addicting? I’m currently taking a UX Design course at DesignLab, so I thought I’d apply what I’m learning to analyze TikTok’s product design and user experience to see what digital addictive substances they pump into this thing (and justify hopping on TikTok for… “research”). …


Chou Yang

DesignLab Student, Future UX Designer

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