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Chou Yang
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Feb 3, 2021

Ego-centric Design & Faulty Assumptions: A Case Study

Do you remember Juicero? It was a Silicon Valley born juicer that raised $120m in capital from large investment firms, including Google Ventures. It began selling units in March 2016, and has been defunct as of December 2017. It had an infamous (and humorous) death when Bloomberg posted a devastating…

UX Design

5 min read

The pitfall of designing for yourself instead of your users
The pitfall of designing for yourself instead of your users

Oct 23, 2020

Why TikTok is Addictive: A Product Design and UX Analysis

I try not to open TikTok very often because every time I do, I run into the “Digital Wellbeing” person. After about an hour and a half, they pop up in my feed and encourage me to stop scrolling and go outside, read a book, or contribute to society —…

UX

5 min read

Why TikTok is Addictive: A Product Design and UX Analysis
Why TikTok is Addictive: A Product Design and UX Analysis
Chou Yang

Chou Yang

DesignLab Student, Future UX Designer

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